The Best Beauty Finds of 2025: New-To-Me Favorites

December 17, 2025

This truly felt like the year of new beauty finds and favorites, so what better way to wrap up the year than by sharing my list of the best beauty finds of 2025. From skin procedures and anti-aging devices to new makeup staples and more, 2025 delivered no shortage of standout beauty finds that will absolutely be coming into 2026 with me.

Now don’t get me wrong, I fully embrace the aging process, but I’m also all about aging gracefully and discovering new products that help me look and feel my very best at 60 years young! Our bodies change over time, and our beauty routines often need to change with them! I feel incredibly grateful for the opportunity to age and to allow my routines to evolve with my body and its ever-changing needs (crepey skin, I’m looking at you).

As the year comes to a close, I thought I’d share the best beauty finds of 2025… the new-to-me products I loved enough to add consistently to my beauty routine. I hope you discover at least one new beauty find to carry into the new year with you!

To shop more of the best beauty finds of 2025, scroll to the ‘shop the post’ section at the bottom of this blog. As always, make sure to subscribe to my newsletter and follow me on Instagram for more content.


SkinMedica Firm & Tone Lotion


Remember the crepey skin I mentioned earlier? Meet the product that’s targeting it. I started using the SkinMedica Firm & Tone Lotion at the recommendation of a local medspa, and I’ve been beyond impressed. I love how it feels going on, and I’ve genuinely seen noticeable improvements in smoothing the crepey skin on my legs.


Sisley Liquid Eyeshadow

I seriously use this liquid eyeshadow every single time I do my makeup. It creates the perfect long-lasting base, and I love the subtle shimmer it adds. I use the shade Champagne all over as my base and Pink Gold in the crease for an easy, polished look. It’s effortless, foolproof, and always looks beautiful.


Avene Chapstick

According to my Amazon history I’ve ordered well over fourteen Avène lip balms in the past year. Which makes sense given I keep one with me at all times (in the car, my desk, purse, pockets, you name it)! It’s hands down my favorite on-the-go lip balm. I love the simplicity of it. No scent, no aftertaste, no color… just effective hydration that locks in and lasts. I reach for this daily!


Celluma LED Light Therapy

After much research, I invested in this light therapy panel, and I couldn’t be happier. Unlike a mask, I love that its unique shape allows me to use it on different parts of the body. It’s been wonderful for my skin, and the acne setting has been a game changer for my daughter. It’s definitely an investment, but for me, it’s been worth the splurge.


T3 Detangling Brush

My daughter has sworn by the T3 detangling brush for years, and I can’t believe I waited this long to purchase one myself! It gently removes tangles and knots while leaving my hair silky and, most importantly, static-free. The set comes as a two-piece detangling duo, and both brushes come in so handy. 


Diorshow Lash Primer Serum 

I seriously can’t believe there was a time that I didn’t use this eyelash primer. My daughter recommended it after hearing my frustration with clumping eyelashes, and I’m obsessed! It adds length and separates my lashes for a flawless mascara finish. Trust me on this one!


Oliveda Skincare

When it comes to the best beauty finds of 2025, this clean beauty brand truly takes the cake. I’ve tried countless products and have yet to find one I don’t absolutely love. I always recommend starting with the skin quiz to find your best match. A few of my personal standouts include the lip balm, the face serum I call faux-tox in a bottle, and my favorite moisturizer. Check out my full routine here.


Dazzle Dry Nail Polish System

I tried this nail polish at a salon recently and immediately ordered the kit for myself… obsessed! The nail tech told me the polish would dry completely in just 5 minutes, and she was right! I literally left wearing closed-toed sneakers with no dents. I love the shade Boss for the perfect neutral, but there are so many great colors! Build your own set here.


Dr. Brandt Dark Circles Correcting Eye Duo 

This eye duo is the latest addition to a long list of Dr. Brandt products I love. I added it to my skincare routine to target dark circles and under-eye bags and I’m shocked by how effective it’s been. My under eyes feel less puffy and my dark circles look noticeably lighter! See the results after just 2 weeks here!


Maison Francis Kurkdjian APOM Perfume

2025 was the year I finally found what I consider my signature scent! As someone who doesn’t love overwhelming fragrances, APOM strikes the perfect balance. Its delicate, soft floral notes are a compliment magnet, and I love how effortlessly wearable it is. I just ordered the travel set so I can keep it with me at all times!


Laura Geller Better Than ‘Block Foundation

I’ve been searching for a foundation that works for mature skin, and this product is the one! I’ve already used two tubes, with another one the way. This skincare-infused foundation has SPF 50+, offering sun protection alongside great coverage (without looking cakey).


Evolvetogether Non-Toxic Deodorant

I’ve been searching for an effective non-toxic deodorant for years, and the Evolvetogether natural deodorant is by far the best I’ve tried. I started with the discovery set and genuinely love every scent. If I had to pick my top two, Taormina and Tulum are standouts. They smell amazing and keep me feeling fresh throughout the day.


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xo, Tiffany Blackmon

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